Search engine marketing, coupled with search engine optimization practices, is a great way to grow your business online. Once you develop your site with search engine friendly content and you have your design in place and your keywords selected, it’s time to submit your site to the search engines themselves.
Search engine submission is the process of registering your site with the search engines, similar to getting your phone number listed in a phone book. Listing your site with the major search engines will help you ensure that your optimization efforts were worthwhile. Although your site may be noticed by search engines on its own, you can ensure that you appear in search results by taking the time to get listed.
Paid Listings and
Search engine submission services like Submitnet submit your site to as many search engines as possible. For a fee, the service automatically submits your site to multiple search engines each month. This can help take some of the legwork out of the process for you, but it may not guarantee a quick listing. There are also software programs available that you can use to handle the submission process, like Trellian’s SubmitWolf, Dynamic Software’s Dynamic Submission, and WebTrends’ WebPosition Gold.
Submitting your site to search engines is the easiest way to ensure that they’re aware your site exists and that users can easily find your site. Submitting your site to search engines puts you on the map, but designing and optimizing your site will help make sure people find it. If you take the time to do each part of the process correctly, your chances of successfully growing your business online will increase dramatically.
What kind of search
marketing is best?
Optimizing your site for natural search requires time, effort, and an investment, however. If you’re not familiar with programming, hiring an outside source may be necessary.
If you sell a fairly common product like roses, however, you probably won't be able to naturally optimize your site to achieve a top ranking on most search engines. Because there are so many other web sites out there selling the same product, it will probably take a little extra effort (or money) to get a higher ranking. In this case, it might make most sense to focus your efforts on one of the paid search vehicles.
As more customers go online to find the products and services they want, incorporating search engine marketing into your business plan is the best way to grow your business online. The more people that can find your site, the more likely you are to sell your products to a larger audience, and, in many instances, a combination of natural search and paid search will significantly help your site get noticed.
We add and update new sites to our index each time we crawl the web, and we invite you to submit your URL here. We do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear.
Please enter your
full URL, including the
Only the top-level page from a host is necessary; you do not need to submit
each individual page. Our crawler, Googlebot, will be able to find the rest.
Google updates its index on a regular basis, so updated or outdated link
submissions are not necessary. Dead links will 'fade out' of our index on
our next crawl when we update our entire index.
Using search engine
marketing, it’s easy to start promoting your site and expanding your reach.
Search marketing probably is the most cost-effective method of advertising
on the Web, allowing you to reach the largest possible audience for the
least amount of money.